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My Copywriting Tip 1: Emphasize Benefits Over Features

My Copywriting Tip 1: Emphasize Benefits Over Features

by Greg Noland | Jan 15, 2016 | Copywriting

As you learn the basics of copywriting, you’ll learn this is pretty much the number one most basic copywriting rule in the book. Every copywriter learns this on Day One of Copywriting School. Emphasize benefits over features, but surprisingly, it’s not something that...

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