by Greg Noland | Mar 10, 2016 | Copywriting, Dan Kennedy, GKIC
Marketing Master John E. Kennedy once said that great copywriting was “Salesmanship in Print.” Never have truer words been spoken about copywriting. Your sales letters, emails, blog posts, postcards, everything you write needs to deliver a powerful,...
by Greg Noland | Jan 10, 2016 | Copywriting, Email Marketing, Gary Halbert Copywriting
Nothing really happens until someone sells something… Persuasive copywriting is the art of ‘encouraging’ and ‘coaxing’ a prospect to buy your product or service. It is a tremendous art form which every serious marketer needs to put the time in to at least learn the...